For the fourth year in a row, Paris retained its title as the most attractive city in the world. According to the latest report by data analytics company Euromonitor International, only one Indian city made it to the top 100.
Madrid and Tokyo secured second and third places, respectively, while Delhi stood out as the highest-ranked Indian city at 74th. The report stated that Paris maintains unmatched global dominance in 2024, with over 17 million inbound arrivals.
The cities are evaluated based on 55 different metrics across six key pillars: economic and business performance, tourism performance, tourism infrastructure, tourism policy and attractiveness, health and safety, and sustainability.
While the list saw an increase in non-European cities, the annual report issued by Euromonitor International in partnership with data company Lighthouse revealed that Europe leads, with nine cities in the top 20 rankings
The rest of the top 10 cities after Tokyo are Rome, Milan, New York, Amsterdam, Sydney, Singapore, and Barcelona. At the other end of the table is Cairo, ranked 100th, followed by Zhuhai at 99th and Jerusalem at 98th.
International arrivals worldwide saw a 19% increase in 2024, driven by strong tourism demand. Europe remained the most visited region, with 793 million international trips that year.
Bangkok led the world in international arrivals, attracting 32 million visits in 2024. The city surpassed pre-pandemic international tourism levels in 2023 and continued its dynamic growth with a more than 30% increase in 2024.
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